Author Archive

Book Review: The Elements of User Experience: User-Centered Design for the Web

Caroling Lee, TradeMark Media’s Producer, takes a look at Jesse James Garrett’s book The Elements of User Experience: User-Centered Design for the Web. It will help you understand what user experience is all about and will help you make some smart decisions about your Web site.

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Putting Stock in Your Site!

High-quality, engaging imagery on your site can capture the attention of users and encourage them to keep browsing. Caroling Lee, TradeMark Media’s Producer, discusses some ways to put stock into your site.

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Farecast

This online travel website offers something unique – data on the best time to purchase a particular airfare. This way, you can decide to wait and purchase when you know the price is going to drop. This is probably pretty helpful with seasonal destinations like the Caribbean or Ski Resorts. It’s still a beta, but [...]

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Make Your Web site More Accessible

Since we just wrapped-up the Accessibility Internet Rally, we thought an article about accessibility would be appropriate. It’s a hot topic and if you own or manage a Web site, accessibility is something you should pay attention to. Caroling Lee points out 10 things that will make your site more accessible.

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Backpack

This is a nifty web app that I’ve been using for a while now. The free version allows you to create lists, add photos, and manage your calendar. I mostly use it for a running to-do list and lists of music, movies and restaurants I should check out some time in the near future. Their [...]

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Google Calendar and More

For those of you who have been using Outlook (Entourage) or Outlook Express to manage your calendars and contacts, you may want to check out Google’s new suite of products currently being called ‘Google Apps for Your Domain’ (aka Google Office) designed with the small business in mind. The suite includes email, calendar, chat, and [...]

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Using a Copywriter to Create Your Web Content

For most clients, generating content is THE most difficult aspect of a Web site design project. Caroling Lee, TradeMark Media’s Producer, makes a compelling argument for using a professional copywriter and tells you how to find one.

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Book Review: Don’t Make Me Think

Usability really is common sense, but is it? Steve Krug keeps it simple by making web experiences simple. Don’t Make Me Think is a great reference point for how users should experience your website. If you have to think about what to do next — your site hasn’t passed the Usability test. Caroling Lee, TradeMark Media’s Producer tells you more about the book in our first book review ever.

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The Value of Design

Good design is much more about problem solving and strategy than it is about making things look pretty. Caroling Lee, TradeMark Media’s Producer, discusses the business value of good design.

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Del.icio.us – social bookmarking

The newest thing in Web applications is ‘social bookmarking’. Del.icio.us (del.icio.us.com) allows you to publish your bookmarked links to the Web where you can have access to them no matter where you are (as long as you’re connected to the Internet). And here’s where the social part comes in. It also allows you to share [...]

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