Comments on: E-Marketing: What Is It & How Can It Benefit Your Company?

By: Small Business Forum

Small Business Forum — Sat, 25 Jul 2009 11:09:39 +0000

Thanks for the post I enjoyed it

By: Small Business Forum

Small Business Forum — Fri, 24 Jul 2009 11:24:25 +0000

Thanks for the marketing information, it was very helpful!

By: Small Business Forum

Small Business Forum — Tue, 23 Jun 2009 13:55:04 +0000

This blog is a great resource for small business who want to actively market their business. Thanks for the info. I appreciate it.

By: Jean Conover

Jean Conover — Thu, 06 Dec 2007 23:02:04 +0000

Hi Bill,

Thanks for your comments and the work you do in this field! I would agree with you that both Paid and Organic Search are definitely powerful e-marketing tools. I thought about including those in this article too, but I feel like they might deserve an article of their own!

We have definitely seen a continual increase in the amount of our clients who are interested in Search Engine Optimization. Stay tuned for more on this topic in upcoming StyleSheets!

Best Regards, Jean.

By: Bill Leake

Bill Leake — Thu, 06 Dec 2007 20:41:26 +0000

Hi Jean:

Thanks for your piece. We think highly of you folks, and are in your broader “partner ecosystem” I think.

Anyway, what I didn’t see there that I expected were what are often the two most powerful e-marketing tools, the world of Paid Search (aka pay per click or Google Adwords) and Natural Search (aka Organic Search or SEO).

Definitely blog marketing is needed, and the house list (email marketing/ecrm) is key, but for initial customer / traffic acquisition, oftentimes search can’t be beat.

Keep up the postings — it’s great to get this content out there.

Bill Leake
Apogee Search Engine Marketing services