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Roundtable Discussion: Challenges in the Web Industry

Posted November 18, 2008 By Mike Wisian |

Each month, one of our team members poses a question about Web design and development to see how assorted TradeMark staff answer. Here is this month’s question, brought to you by Technology Director Mike Wisian:

What do you consider to be the biggest challenge working in the Web industry?

Design Technologist Janis Gonser:

“Keeping up with the always evolving and changing technologies, methods and techniques as well as choosing the right ones for any given task. On the other hand this is what makes it so exciting to work in the Web industry.”

President Nick Weynand:

“The biggest challenge working in the Web industry is its vastness. The Internet is young and there are still so many competing technologies and service providers that it’s hard to make sense of it all. Because of this, the clients we work with have some tough decisions to make about how to market online when any number of avenues may be the right answer.

“I believe in the next couple of decades there will be major consolidation of technologies, continued development of standards and philosophical agreement on best practices for marketing. Until then, we’ll all continue scrambling to keep up.”

Producer Caroling Lee:

“I think the biggest challenge is defining value to our clients. There is no one right answer to a single problem, so our client relationships are based on trust. We wear a lot of hats when consulting with clients – helping them solve problems with anything from marketing to information architecture to design to business strategy and more.”

Junior Web Developer Kyle Greenan:

“The biggest challenge facing the web industry as a whole is keeping people informed about the ever-changing technologies being used and developed. We have progressed a great deal since the days of Netscape, Compuserve and AOL. Users are more comfortable than ever using the Internet. Every day it seems a handful of new formats and software are available to the public.

“While information travels worldwide quickly over the Internet, not everyone is able to recieve the message. Being connected has multiple meanings now and there is a big disconnect between the Internet and its users. Once companies start adopting standards, only then will we all be on the same page. Until then, we must educate ourselves and look to the future.”

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One Response to “Roundtable Discussion: Challenges in the Web Industry”

1. Posted November 19th, 2008 at 8:53 pm, by Get Up with the Get Down « One Girl’s Climb into the Wild World of Design

   [...] I was reading through The Stylesheet, by TradeMark Media, and came across an article about challenges in the web industry. One employee commented that it’s difficult to keep up with the continually changing [...]

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