Comments on: Five Marketing Must-Haves for Surviving the Economic Downturn http://www.thestylesheet.com/featured-articles/2009/02/five-marketing-must-haves-for-surviving-the-economic-downturn/ For businesses that use the internet Sat, 25 Jul 2009 11:09:39 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: IT Services Marketing » Blog Archive » More feathers but one hat http://www.thestylesheet.com/featured-articles/2009/02/five-marketing-must-haves-for-surviving-the-economic-downturn/comment-page-1/#comment-267 IT Services Marketing » Blog Archive » More feathers but one hat Mon, 27 Apr 2009 14:41:09 +0000 http://www.thestylesheet.com/?p=482#comment-267 [...] 3. Value-add: Deliver more in the package. Enhance your current services to help clients develop more competitive advantages. Jean Conover, business development director at TradeMark Media suggests: “Now is the time to culti... [...] [...] 3. Value-add: Deliver more in the package. Enhance your current services to help clients develop more competitive advantages. Jean Conover, business development director at TradeMark Media suggests: “Now is the time to culti… [...]

]]> By: Bill Koleszar http://www.thestylesheet.com/featured-articles/2009/02/five-marketing-must-haves-for-surviving-the-economic-downturn/comment-page-1/#comment-237 Bill Koleszar Wed, 11 Mar 2009 01:55:58 +0000 http://www.thestylesheet.com/?p=482#comment-237 Jean: Great commentary. I will suggest that your 5 "must-haves" are particularly true for marketers at small to mid-sized companies. CMOs of larger organizations must focus on "Measurable Goals", in an effort to convince the TMT to preserve their "Brand Loyalty". A Digital Marketing Plan may be one of the primary vehicles to get there. At the end of the day, in this environment, what we are talking about here is Marketing Myopia... a concept first brought to light by Ted Levitt. To that end, as marketers we must understand the financial implications of such behavior(Natalie Mizik at Columbia has some new research out on this) and know how to persuade our TMTs not to follow that path. Again, you provide great food for thought... Bill Koleszar Editor, The Chief Marketing Officer Journal www.ChiefMarketingOfficer.com Jean:

Great commentary. I will suggest that your 5 “must-haves” are particularly true for marketers at small to mid-sized companies. CMOs of larger organizations must focus on “Measurable Goals”, in an effort to convince the TMT to preserve their “Brand Loyalty”. A Digital Marketing Plan may be one of the primary vehicles to get there.

At the end of the day, in this environment, what we are talking about here is Marketing Myopia… a concept first brought to light by Ted Levitt. To that end, as marketers we must understand the financial implications of such behavior(Natalie Mizik at Columbia has some new research out on this) and know how to persuade our TMTs not to follow that path.

Again, you provide great food for thought…

Bill Koleszar
Editor, The Chief Marketing Officer Journal
http://www.ChiefMarketingOfficer.com

]]> By: Josh Ward http://www.thestylesheet.com/featured-articles/2009/02/five-marketing-must-haves-for-surviving-the-economic-downturn/comment-page-1/#comment-230 Josh Ward Thu, 19 Feb 2009 21:31:42 +0000 http://www.thestylesheet.com/?p=482#comment-230 Great points Jean. I think many companies need to read the Brand Loyalty section. BMW doesn't produce a cheaper line when times are slow; they show you why they're better than everybody else. Great points Jean. I think many companies need to read the Brand Loyalty section. BMW doesn’t produce a cheaper line when times are slow; they show you why they’re better than everybody else.

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