How Good is the ROI on the SaaS after Applying Some SEO?: Seven Internet Buzzwords Decoded

Posted June 4, 2009 By Janis Gonser |

They are floating around everywhere, so I decided to bring some light to the often used and confusing buzzwords in our industry.  Here are a few.

1. SaaS (Software as a Service)

Going away from the one-time purchasing fee, the SaaS is based upon a subscription fee where the service received is usually located on the vendor’s server.  Features can differ based upon the subscription level.

Examples:

2. ROI (Return On Investment)

ROI is a method to identify the efficiency of one or more investments. Basically ROI is what you get in exchange for doing something new. The formula is straightforward where ROI equals the gain from investment minus the cost of investment and then divided by the cost of investment.

3. Microblogging

Short and sweet is the key. Instead of running a blog with full articles, a microblogger posts content in the form of announcement s or updates. This can be done through text or instant messages, email, or the Web. Micromedia (e.g. photos, audio, and video) can be part of the message or actually be the message itself.

Examples:

4. SEO (Search Engine Optimization)

The term SEO has been around for a long time by now, but it is so commonly used that it needs to be part of this list. Starting with well-structured and semantic markup to very detailed content adjustment; anything in between that makes a positive impact on search engine ranking can be considered SEO.

Resources:

5. AJAX  (Asynchronous JavaScript and XML)

Ajax is a combination of various development techniques, which is often used to update specific pieces of information on a page, rather than the “traditional” page load. The result is often a more exciting (in web terms, rich) user experience, due to short load time for the specifically requested information and its dynamic feel.

Examples:

6. Social Media

You might not know exactly what this means, but chances are that you are already using it. Social media tools connect people to each other by sharing information in form of words, images, video and audio. The best examples are MySpace or Facebook, LinkedIn or Xing, although the latter two are tied to a more professional environment versus “just for fun.”

Examples:

7. Web 2.0 and Web 3.0

Web 2.0 describes Web sites that engage the user, rather than just showing static information. Web 2.0 uses a whole new generation of tools, including AJAX and different social media tools. Everyone is still talking about Web 2.0, although the hype around this term has weakened. Someone jumped the gun on Web 3.0; at this point in time it’s still very much undefined but people are starting to describe it as “The Executable Web”.

Resources:

Have more terms you’d like to know about? Let me know and I’ll consider a sequel.

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About the Author

Janis Gonser is TradeMark Media's developer. Janis implements client Web site designs in XHTML/CSS and handles site maintenance requests.

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5 Responses to “How Good is the ROI on the SaaS after Applying Some SEO?: Seven Internet Buzzwords Decoded”

  1. Posted June 4th, 2009 at 3:36 pm, by Return on investment | Finance Articles

    [...] The StyleSheet » Archive » How Good is the ROI on the SaaS after …ROI is a method to identify the efficiency of one or more investments. Basically ROI is what you going to get in exchange for doing something new. The formula is straightforward where ROI equals the gain from investment minus the cost …  read more… [...]

  2. Posted June 11th, 2009 at 8:50 am, by Josh Ward

    Great article, great resources. I’m totally going to use this as a reference for our clients.

  3. Posted June 18th, 2009 at 12:02 pm, by Edward Izzys

    Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

  4. Posted June 19th, 2009 at 11:11 am, by Spencer

    This article is very helpful. Interesting that we should meet at Phil’s Ice House. I am currently involved in a couple of these buzz words for Chalk Ink Markers. Check us out! I would love any feed back.

  5. Posted June 29th, 2009 at 12:29 pm, by Janis Gonser

    @Spencer
    nice meeting you at Phil’s. With the constant changes surrounding the Web, I will turn this topic into an ongoing series. If you have any buzzword you like to see decoded, just send them over.

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