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The StyleSheet - For Businesses That Use The Internet
Number 14 | May 2007 | View Archive

Welcome to The StyleSheet #14. This month we give some tips on improving your online store’s checkout process and designing content with the "scent of information" in mind. We also introduce Technorati and Google 411.


articles

Thumbnail photo of Nick Weynand  

Change Your Checkout Process and Increase Conversion Rates

By Nick Weynand, TradeMark Media President & Strategy Director

If you run an online store, converting visitors into customers is one of your top priorities. ElasticPath recently released a study in which they took a look at the checkout process tactics of the Web’s top 100 retailers. This article summarizing the report will give some helpful tips on how to tweak your checkout process to convert the most customers.

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Article Review: Designing for the Scent of Information

By Manoj Thomas, TradeMark Media Programmer

Manoj Thomas, TradeMark Media’s Design Technologist, reviews an article about driving users to the correct content by using the “scent of information.” A must-read for anyone involved in the creation of Web site content.

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useful things

Technorati

By Caroling Lee, TradeMark Media User Experience Director

Technorati is the most popular and probably most recognized blog directory on the Internet. If you’re searching for a blog on a particular topic, you’re bound to find it here. Not only can you search for a blog on a certain topic, you can search blog posts and their related tags as well. The information from blogs sometimes rivals that of the big news agencies and the nice thing is that no topic is too small or too obscure. There’s definitely going to be something for everyone.

Some of my favorite blogs:

Check it out at:
http://www.technorati.com/

Google 411

By Mike Wisian, TradeMark Media Technology Director

Do the folks at Google Labs ever sleep? In an effort to make your life even easier, Google released its own 411 phone service called Google Voice Local Search. Unlike your mobile 411 service, this one’s free of charge. Just call 1-800-GOOG-411.

Check it out at:
http://labs.google.com/goog411/

Do you have something useful we should share?
Let us know about it and we'll post it along with your name and company name.

“Looking at the proliferation of personal web pages on the net, it looks like very soon everyone on earth will have 15 Megabytes of fame.”

— M. G. Siriam

 
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