Welcome to The StyleSheet #34. In this issue, Jean gives her best advice for marketing your business in a down economy, TradeMark partner RefreshWeb answers your SEO questions, Caroling shares a great mass-communication tool, and Sarah helps you track your spending.
 Articles
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By Jean Conover
TradeMark Media Business Development Director
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Feeling down? The economy sure is. In this article, Director of Business Development Jean Conover shares some tips for keeping your marketing strategy one step ahead of the troubled economy.
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In this special guest article, we bring in TradeMark partner John Rasco and his team at RefreshWeb to tackle your tough questions on search engine optimization.
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Useful Things
Phonevite
By Caroling Lee, TradeMark Media User Experience Director
 Phonevite is an online service that allows you to record a single message that can be sent to large groups of people. Think of the times you’re trying to organize an event or making an announcement: now you can send out one message instead of calling everyone. It also saves on text messaging.
Cons: A Mac version hasn’t been released yet. It can’t call extensions, only direct lines. There is a short ad at the end if you have the free service, but it’s not so bad. I think it’s worth a try, especially since it’s FREE!
Check it out at:
http://www.phonevite.com/
Mint.com
By Sarah Buser, TradeMark Media Account Manager
 Mint.com is a free budget and expense tracking site that pulls in your financial info from your bank account. It’s anonymous, so Mint doesn’t have your name, address, SSN or any way to transfer money. It’ll help you see where you spend, set a budget, and track your spending so you can see if you’re meeting your goals. It also has an application available for those ubiquitous MP3-player-turned-phones.
Check it out at:
http://www.mint.com/
Do you have something useful we should share?
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