Welcome to the StyleSheet #40. This month, Nick discusses using Facebook for your business, Jean offers advice for networking with a low budget, Sarah shares an easy way to explore your city, and Caroling presents a video conferencing application.
 Articles
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By Nick Weynand
TradeMark Media President & Strategy Director
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Individuals the world over have exhausted the myriad personal Facebook applications, but many companies have yet to fully utilize this powerful tool of self-promotion. Nick Weynand, TradeMark Media’s president, gives insight into how a business can use the popular social networking site to enhance its marketing strategy.
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By Jean Conover
TradeMark Media Business Development Director
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Networking is an integral part of succeeding in the business world, but it can create a big hole in your pocket. Business Development Director, Jean Conover, shares a few budget-friendly ways to connect.
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Useful Things
Yelp
By Sarah Buser, TradeMark Media Account Manager
 Need to find a reasonably-priced restaurant? Dependable dry cleaner? Yelp has you covered. Yelp has thousands of reviews written by real people about the businesses in their communities. You can join in writing the reviews or just type in your zip code and heart’s desire to find the best of the best in your area.
ooVoo
By Caroling Lee, TradeMark Media User Experience Director
 ooVoo is a video conferencing service that allows multiple users to chat with video. The free service is for 2-way chat only, but ooVoo can support up to six users at once if you subscribe to their ‘Business’ ($39.95/mo.) or ‘6-way plan’ ($17.95/mo.). While on the video conference, you can also chat, send and receive files, record your conferences and share your desktop. If you’ve ever used something like WebEx or Yugma, it’s virtually the same thing, but with a video component. You’ll have to install an app, but users you invite will get a link to use the Web application which also makes it really convenient to join a video conference.
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