Nick discusses the importance of actively monitoring your online presence, and shares a few suggestions on how to improve your image.

No clue how to start managing your online presence? Andrea shares some great advice and favorite resources to help you devise a plan, then track and manage what your audience is saying about your organization.

We have all Googled ourselves before to get a glimpse of our online presence, but here is a tool that you can use to measure social media buzz in a meaningful way: Social Mention. Social Mention analyzes 80+ social media sites and aggregates the data into measures like strength, sentiment, passion, and reach. Passion, for example, demonstrates how likely someone will continually mention your product, site, etc. These measures, as well as its stream of all social media mentions, will help keep you aware of your online reputation and provide you insight into communicating about your company in a positive way.

ClipMenu allows you to save a history of your clipboard items, so that you don’t override what you originally copied when you go to copy something new. You can save up to 50 clipboard pieces with this free Mac download.