Number 65 | January, 2012

Welcome to The StyleSheet #65. This month Nick and Andrea investigate what impacts your online reputation, and how to manage it effectively. In our Useful Things section, Kristine shares a resource for keeping track of your online mentions and Steve shows us a free app that saves your clipboard items.

Featured Articles

Managing Your Online Reputation

By Nick Weynand, TradeMark Media President & Strategy Director

Nick discusses the importance of actively monitoring your online presence, and shares a few suggestions on how to improve your image.

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Tips & Tools for Managing your Online Reputation

By Andrea Richeson, TradeMark Media Chief Operating Officer & UX Director

No clue how to start managing your online presence? Andrea shares some great advice and favorite resources to help you devise a plan, then track and manage what your audience is saying about your organization.

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Useful Things

Social Mention

By Kristine Fernandez, TradeMark Media Developer

We have all Googled ourselves before to get a glimpse of our online presence, but here is a tool that you can use to measure social media buzz in a meaningful way: Social Mention. Social Mention analyzes 80+ social media sites and aggregates the data into measures like strength, sentiment, passion, and reach. Passion, for example, demonstrates how likely someone will continually mention your product, site, etc. These measures, as well as its stream of all social media mentions, will help keep you aware of your online reputation and provide you insight into communicating about your company in a positive way.

ClipMenu

By Steve Garcia, TradeMark Media Developer

ClipMenu allows you to save a history of your clipboard items, so that you don’t override what you originally copied when you go to copy something new. You can save up to 50 clipboard pieces with this free Mac download.